Key Takeaways
- Being left with a vacant rental property is something that no rental owner wants to deal with.
- There are several strategies landlords can employ when advertising their rental to speed up the vacancy-filling process.
- To most effectively streamline your rental efforts, consider partnering with a property management company.
Keeping vacancies low is key to optimal returns on a rental investment (ROI). This is a no-brainer for any successful landlord! But keeping rental vacancies low isn’t usually the easiest part of the process. As a landlord, you’ll need to have a tried-and-tested strategy to ensure you land a quality resident for your rental property.
A quality resident will benefit your bottom line in more ways than one. Including:
- They will pay rent on time, every time.
- Take care of your rental property.
- Renew their lease multiple times.
- Report issues promptly.
- Abide by all terms of the rental agreement.
So, how exactly can you advertise your Temecula, CA, rental property to land such a resident? Well, here’s a guide by Uplift PM to get you started on this process.
Get the Photography Right
Prospective residents will spend most of their time scrolling through photos. After all, photos can help prospective residents visualize how living on the property will be like.
Taking a few lazy photos won’t help, though. You’ll need to invest in the right gear and take the best photos possible.
Before you can begin the photography session, however, planning is essential. Here are some pointers you’ll want to keep in mind for great photos.
Staging
In other words, make your property look its best. You can do this by getting rid of trash and debris, giving the property a thorough cleaning, and depersonalizing the space, among other things.
Lighting
You won’t get high-quality photos if you don’t work on the lighting aspect first. Ideally, take all marketing photos between mid-morning and early afternoon. This is when the sun is high enough for soft, consistent, and even natural light. During sub-optimal weather, utilize indoor lighting to avoid darkness.
Angles
Take all photos from the corner of the room, as this is going to provide the widest vantage point. Your photos should include as much of the room as possible to give viewers the best impression of the space.
Locations
Your shot list should include the bedroom, bathroom, dining areas, kitchen and its appliances, and outdoor spaces. You may also include any other shots that you think may be important for prospective residents. For instance, like areas that provide a great ambiance.
Write a Proper Rental Ad
Once the photos are ready, move on to the next step: write a great marketing copy. This is what will help you to provide prospective residents with a cohesive story that ties everything together.
Make sure to keep SEO searchability in mind. This is essential in getting the ad seen by quality residents who are actively searching online. To be successful in this regard, the following are some things you could mention.
- The property’s location.
- Property type and size keywords.
- Amenities, such as stainless steel appliances, in-unit washer/dryer, newly renovated, and hardwood floors.
- Descriptive adjectives, like luxurious, spacious, gourmet, and energy-efficient.
Incorporating SEO into your rental ad is crucial for getting it seen on search engine results pages (SERPs).
Aside from keeping SEO searchability in mind, you’ll also want to write a proper headline. The headline for the ad should be eye-popping to maximize the open rates. It should, ideally, follow a formula that includes all the important information.
For example: $2,450 2-Bedroom 2-Bathrooms Luxurious Apartment in Old Town Temecula in Close Proximity to Promenade Mall. The formula provides most of the information a prospective resident would want to know about.
Next, compose a summary to help finish telling the story. Let prospective residents know what amenities or any unique features the property has. Make sure to use the right adjectives and describe what the neighborhood is like. You’ll also want to talk about any policies or other restrictions you have. For example, whether you have any restrictions when it comes to the type, number, and breed of pet a resident can keep.
Distribute the Ad
At this point you already have a stunning listing. But the next step is what can make it effective towards your efforts of attracting a large prospective tenant pool. Think about where your target tenants are most likely to find it. Consider posting your rental listing on social media or popular listing sites. Other methods you could use include yard signs, local dailies, and posters and flyers.
Combined, using these methods can help put your rental ad in front of a large prospective tenant pool. Consequently, this can greatly improve your chances of landing a prospective resident for your rental property.
Conclusion
In addition to having a great property, you should have a great marketing plan as well. The goal of this is to ensure that you expose your property to a large prospective resident pool for quick vacancy filling. For expert help in this regard or any other aspect of property management, look no further than Uplift PM. As a reliable and professional property management company, we can help your rental reach its full potential. Get in touch to learn more!
