• San Diego Rental Market Update: Insights with our CEO Tommy Perfect

    San Diego Rental Market Update: Insights with our CEO Tommy Perfect

    Welcome to Inside Uplift Property Management!

    We are proud to introduce our new video series with expert interviews on essential topics related to property management.

    From maximizing rental income to the right tenant screening and handling property maintenance, our videos will deliver expert knowledge in covering most areas. Whether you are a landlord, an investor, or simply interested in the real estate market, these interviews shall give you all the knowledge required to succeed in property management.

    In this video, Uplift’s CEO Tommy Perfect discusses the latest updates on the San Diego rental market! From rising trends to key insights. This video covers everything renters and investors need to know about navigating San Diego’s dynamic housing landscape.

    Watch the video here!

    Transcript

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    [Music] Welcome Inside Uplift Property Management we’re here today with Tommy Perfect, the one and only our CEO and broker here at Uplift Tommy’s also the NARPM San Diego chapter president a certified property manager and he’s here today we’re going to talk about the San Diego market update yeah thanks for having me on here Ryan I’m excited to share our insights from our knowledge base and experience here at Uplift Property Management and let everybody know our thoughts on the rental market here in San Diego.

    What is the average rent price here in in the San Diego Market? yeah so we have a lot of you know available opportunities to get information from various sources and I think we all know Zillow is the big dog on information so I get a lot of my information from our professional subscription and and our all our Market data from there um and looking at there across all housing types, so single family homes multi family you know Studios all the way up to five bedroom 10 bedroom houses right the average rent in San Diego is just over $3,000 and that’s at $3,081 today and there’s a little over 5,000 units available on the market today wow $3,081

    How has that changed um over the past few years? Are we seeing an increase a decrease? yeah so right now we’re actually having a really kind of Market cool down in the rental market year over-year that numberers down actually a little over $100 $119 down year-over-year and we’re seeing that happen in kind of different unit types and it’s really interesting to see you know what kind of unit you have and how that market change is is affecting your own asset you know when we look at rental properties it’s an investment and we want to make sure that we can maximize that return for all of our clients you know so making sure that we can look at what type of asset class can help you make advise and expert decisions for your property management needs.

    What would you say is causing that decrease? I mean there are you know it’s an election year things get crazy when you have you know very polarizing topics come up we’ve had some historic inflation happening you know San Diego is just marked as the most expensive city to live in and uh it just makes it really hard for people to be able to afford living here you know housing is one of those largest expenses for people right? right and you’ll actually see you know people making choices based on that economic indicator as opposed to just you know the lifestyle choices I’m seeing more people make those choices economically as opposed to uh “hey I want to go live at the beach and you know go surfing every morning” you know people are starting to change their mind about that has that.

    Has that been difficult for your clients? yeah I mean we obviously have a very vast portfolio of different types of properties that we’re managing and certain types like I should say really low-end Apartments Class C Class D type properties where it’s not super desirable maybe there aren’t so many amenities, those prices are being depressed really hard right now and and pulling the market down at the bottom but at the same time I’m seeing you know some of those houses that are really luxury nice you know you I’d actually probably say condos and town homes that are built more lifestyle like you know having that gym having that pool having the spa having the mixed use shopping that kind of stuff people are being drawn towards those communities and are willing to pay a little bit more or even get roommates to be able to afford paying a little bit more so as to have that lifestyle in in addition to cutting their cost on their rent.

    Speaking of different uh property types. What neighborhoods in San Diego have the highest demand for rental properties right now? In my experience and and I don’t know if I have great data backing this up right now other than my experience and how we’ve been managing our properties I’m seeing properties on The Fringe you know during Covid everybody was moving out to The Fringe you work from home you know cheaper lifestyle right get getting away from the cities I’m actually seeing those rentals kind of sit for longer you know those parts in the outskirts like out you know east side of elone Lakeside Santi Ramona Escondido these places that are a little on the on the Inland side are slowing down a lot and we’re seeing those those prices falling more in those areas as people gravitate more towards those Center convenient areas because you know it’s so expensive right now they’re thinking well if I have to spend so much in rent I need to I need to recoup my expenses somewhere else so they try to make sure that they’re close and you know limiting those commute times

    You talked about communities On The Fringe taking a little bit longer to rent uh San Diego is a whole could you speak to our vacancy times right now? yeah vacancy times are skyrocketing right I was just looking on Zillow today and average times are over 45 days from move out to move in these people you know these units are sitting vacant so long and those vacancy rates are really killing the return on investment for for property owners we we are really trying to price things aggressively so as to stand out in the competition to reduce that vacancy number right for every $100 you know you’re trying to increase your rent that’s $1,200 for the year but if you have a $3,000 rental and it sits for an extra 4 weeks you just lost you know $2,800 when you’re trying to just make it $1,200 more so you’re really at negative 600 in that $1,600 Less on your return on investment as if you were going to go be competitive up front you have to really know what’s on the market that day and be able to judge what you have coming in for interest on those leads you know on the applications that you’re getting and on the quality of person that you’re actually attracting to your units.

    Yeah so seems like there’s a kind of a battle between the Market’s already dropping and then longer vacancy times it’s probably making it really difficult for for owners right now yeah well and you have owners that talk to somebody and their neighbor last year rented their house out for four grand and now they think they’re going to get 4 grand but that market is showing that you know it’s down $200 $250 for that housing type in that neighborhood right? if you’re not getting the interest there’s no reason to mark yourself against that you really have to mark yourself against current market conditions and make decisions based on where you are at currently not what Jim and Susie did down the down the street

    Any tips for for property managers any tips on how to have those kind of difficult conversations with clients? I think elevating it and elevating the experience for the property owner by saying you know here’s why I am the expert right I’m going to look at that year-over-year return I can look at saying “hey we’re going to keep keep up with our rent increases if the market is continuing to go up if it corrects we’re going to be able to take advantage of those opportunities by keeping our finger on the pulse of the market as opposed to just setting the rent and forgetting it and not even thinking about it in a year and then you know a property manager forgets to do the rent increase and now all of a sudden you’re 16 18 months down the road and you never got the return on your investment that you were hoping for so having an expert property manager that has that process is exactly what you’re going to look for

    What are your predictions for rental price trends moving forward say next 1 3 5 years? oh hard to say like like I said it’s a election year and we’ve had some really historic inflation rate changes over the past few years um so it’s been really hard to keep up and and know exactly what’s going to happen and frankly if I knew exactly what would happen I probably wouldn’t be a property management company owner I would probably be off making millions and millions of dollars doing something else however, what I expect to see is I I expect us to be plateauing here for a while with this cool down prices are coming back to a level where people can afford to live and and work back towards you know that good foundation of an economy right so as we as we see the this cool down happen in Plateau for a little while obviously right now it’s October 2024 right we’re going to have our winter months which are classically slower all the way through February so I anticipate currently in the next 6 months to see you know us come out of that Plateau at the end of the at the end of February and then next year in the summer hopefully we see things that are accelerating our Market the demand is back because right now people are trying to to not move that’s shown by how many vacancies are on the market and how long things are taking to rent it’s not because people don’t need somewhere to live because we all hear about a housing crisis all the time it’s just people can’t afford to live there so we have to watch that market find find its even Keel

    I know interest rate drops are on everyone’s Minds right now uh when we see these drops happen uh how does that affect rental price? uh and then do we see more renters uh purchasing homes? Yeah well I mean on the real estate market side of things you see people get stuck in in a mortgage or stuck in a house even though they might want to move or transition right and we’ve seen historically low transactions happening on the real estate market right by that not changing you’re not seeing these rentals get created or taken away or opportunities for first time home buyers right as these interest rates change I think you’ll see those transactions go up as as rates drop but you’ll also have people who are able to refinance their house and be able to take some money out maybe they do want to buy a second property or maybe they want to build that Adu and now with interest rates falling that money is more affordable and accessible for them and it will make a return for that investor and provide housing for the renter the other side of things is that you can also see some properties are already underwater and landlords are not making money off of their rental on a cash flow basis month over month and as finances on the on the property as they have opportunities to refinance or get better rates or you know make those transitions it should allow those investors to stabilize as well

    All right Tommy well thanks for joining us uh for this San Diego market update hoping to hear more in the future. Yeah absolutely happy to share my insights. [Music]

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  • Property Management Horror Stories That Will Shock You!

    Property management can sometimes feel like navigating a haunted house of unforeseen challenges. From tenants who vanish, leaving behind piles of unpaid rent and damages, to properties taken over by unauthorized subletters, these shocking “horror stories” serve as cautionary tales for every landlord.

    While some stories may seem unbelievable, they highlight the importance of thorough tenant screening, regular property inspections, and a proactive approach to management.

    In our video, Property Management Horror Stories That Will Shock You! we delve into some of the most nerve wracking experiences that landlords have encountered, offering insights into how to prevent similar nightmares. For property owners looking to avoid these pitfalls, partnering with a reliable property management team can be the key to transforming what could be a horror story into a happy ending.

    Think you’ve seen it all in property management?

    Whether you’re an experienced landlord or new to the game, these real life experiences show unbelievable aspects every property owner should pay attention. Grab a seat—this one’s going to be a wild ride!

    Watch the video here!

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    Do you need a property manager? Contact us today!

  • Exploring Temecula’s Rental Market: Why Renters Are Choosing Temecula, CA

    Exploring Temecula’s Rental Market: Why Renters Are Choosing Temecula, CA

    With its beautiful scenery, relatively inexpensive rent, and small-town appeal, Temecula has become a favorite among those who seek to get away from the hustle and bustle of metropolis life without losing any conveniences. Rest assured, whether you are a young professional, have a family, or a retiree, Temecula is quite an approachable city with lots of recreational activities and an active rental market. 

    In this blog, we will explore the current rental market status of Temecula, state reasons why it is a great place to reside in, and outline some of the current activities that make it a standout. Also, Uplift Property Management has a very exciting announcement at the end of this blog so make sure you read till the very end!

    Overview of Temecula’s Current Rental Market

    Over the last couple of years, the rental market in Temecula has picked up tremendous speed and continues to enjoy high demand for rental houses due to its strong economy, good quality of life, and proximity both to San Diego and Riverside. The rental rates have somewhat been stable as compared to the rapid increase seen in other California cities, hence being relatively more economic for renters. The one-bedroom average is about $1,900 and a two-bedroom can go for $2,200 upwards to $2,600 with variables in amenities and location.

    Within Temecula, single-family homes are also in demand, especially for families or professionals looking for more space and privacy. These start at roughly $3,000 a month and usually have a private yard, enough living space, and proximity to schools, making them attractive to families and working professionals in search of a balanced lifestyle.

    Why Rent in Temecula?

    Temecula has a unique blend of activities that would fascinate the renters with their mixed lifestyles. Such are the following reasons for the upsurge in renting within this beautiful city:

    Affordable Living: Compared to the other metropolitan areas nearby, Temecula has a pretty lower cost of living. For those who will rent, high-quality housing is available without many of the expenses one would face in LA, Orange County, or San Diego.

    High Class of Living: With top-rated schools, low crimes, and a clean environment, Temecula is very family-friendly, offering a top quality lifestyle.

    Growing job market: With local jobs in the healthcare field, education, hospitality, and retail, a growing job market is on the rise in Temecula. Many residents commute to nearby cities for work while enjoying the laid-back lifestyle that Temecula provides after one leaves work.

    Proximity to Major Cities: The location of Temecula is such that it stands out as a comfortable option for people who want to be within easy reach of Los Angeles, San Diego, and Riverside. Commuters appreciate the ease of accessing major business hubs while enjoying the serenity of suburban life.

    Rentals in Temecula will offer more than just a house, but a chance to belong to an energetic community and to participate in unforgettable events. Temecula provides an abundance of activities diverse enough to suit outdoor and wine enthusiasts alike or events suitable for families.

    Temecula Valley Wine Country: This place boasts stunning vineyards and more than 40 wineries. The wine enthusiast may find living here means weekends spent enjoying local wineries, such as tasting award-winning wines and taking vineyard tours within minutes from home.

    Old Town Temecula: Everything the visitor can think of is found in this historic downtown area, lined with boutiques, cafes, and galleries. Events are fairly frequent at Old Town: the Farmers’ Market, car shows, and seasonal festivals make this a gathering point for both locals and visitors.

    Hot Air Balloon Rides: Temecula is known for its hot air balloon rides over the vineyards and surrounding mountains. The time when hot air balloon rides are most hot is during the annual Temecula Valley Balloon & Wine Festival, when the color of the skies increases with a number of balloons.

    Parks and Recreation: Other than within the city, there are several parks and recreational areas around Temecula that provide several outdoor activities in Lake Skinner and the Santa Rosa Plateau. Parks permit hiking, fishing, picnicking, and many other activities that make it easy to be outdoors and connected with nature.

    Golfing: For those who love playing golf, Temecula has several courses available, including the highly rated Temecula Creek Golf Club and Redhawk Golf Course. The good weather year-round is just right for playing this game amidst beautiful surroundings.

    Uplift Property Management Now Serving Temecula!

    We’re excited to announce that Uplift Property Management is now offering rental properties in Temecula, California! As this city grows in popularity, we are here to provide high-quality properties to meet the needs of new residents. If you’re considering making Temecula your next home, let us help you find the perfect rental property to suit your lifestyle. Our team is dedicated to ensuring a smooth and stress-free rental experience, with properties that offer comfort, convenience, and the best of Temecula living.

    Ready to explore rental options in Temecula? Contact Uplift Property Management today to learn more about why Temecula is the ideal place to call home. 

    Check out our Available Properties in this beautiful city.

  • The Future of Rent Control in California: What Prop 33 Could Mean for Housing

    The Future of Rent Control in California: What Prop 33 Could Mean for Housing

    One of the more incendiary topics this election season is California’s Proposition 33. The proposition would extend rent control, basically limiting just how much landlords may charge in rent for most kinds of rental properties, including single-family homes. Housing affordability is one of the major issues at hand, so the proposition may prove to be transformative for so many people, but opinions on its impact vary wildly.

    California has one of the worst homelessness and affordability crises in the nation, with nearly 186,000 people within the state staying in homeless shelters or living on the streets. Meanwhile, the cost of housing continues to stretch household budgets nationwide, with more than 50% of renters spending over 30% of their income on rent and utilities-a situation described as cost-burdened. Another 25% of them spend half of their income on housing.

    The Pros and Cons of Rent Control

    Rent control has some possible benefits, foremost among them that it limits the rise of rents in hot cities where middle-class workers are essential. Still, a number of landlords argue that limitation of rent increase may hurt their ever-rising maintenance costs, particularly when the rent-controlled apartments get transferred through generations within a family.

    What Proposition 33 Would Change

    Prop 33 would restrict rents for vacant units, effectively gutting portions of the Costa-Hawkins Rental Housing Act that currently keeps rent control in check for single-family homes and apartments that have been built after February 1, 1995. Costa-Hawkins allows increases of up to 5% over inflation, not to exceed 10%. Although most California cities avail themselves of that loophole to enact more lenient caps, Prop 33 would add further constrictions statewide.

    Supporters of Prop 33

    Proposition 33 has gained wide support from labor groups, tenant organizations, and housing advocates. The biggest supporter of the initiative is the AIDS Healthcare Foundation with almost $47 million in contributions. It joined the California Democratic Party and the ACLU of Southern California.

    Opposition to Prop 33

    Realtors are staunchly opposed to Prop. 33. The California Apartment Association, representing 13,000 members, has raised over $100 million to fight the measure. Opponents say the proposition could further worsen California’s housing shortage by creating less incentive for new projects to get built. Cities would enact rent caps on new development that would render a project financially infeasible, particularly in anti-growth regions. Even the editorial board of the Los Angeles Times, while supportive of past rent control measures, warns that Prop 33 will discourage new housing construction.

    Landlords also fear that the additional rent control will raise rents in the uncontrolled units because of the higher demand, while the rising property taxes, insurance, and repair costs will make maintenance unaffordable for many smaller landlords and thus further reduce overall housing quality.

    Alternative Solutions

    Opponents argue that targeted modifications of Costa-Hawkins would provide cities with room to maneuver without a “one-size-fits-all” approach. One proposal, advanced by Berkeley, named “rolling rent control”-imposes the limits on rents on units when they turn 10 or 15 years old, allowing the first few years of market-rate rent to recover development costs.

    Wilder Consequences of Prop 33

    The impacts of the proposition may also be heard outside California. More than 300 new tenant protections have been proposed throughout the nation since 2021, and Prop 33 may be a model for the expansion of rent control nationally. According to supporters, its passage will go a long distance in showing good precedence for rental protection all over the nation.

    Impact on Investors and Property Owners

    Most real estate investors are not in favor of rent control, citing increases in operating costs and the probable impacts on property values. Property values could go down in rent-controlled buildings since their general potential for rental income will be lowered, thus impacting the economic viability of investment in new housing. Small independent landlords, who might have very few properties to adjust against such forces, may particularly suffer under such stress, as their potentials for adjusting rents to cover costs will be reduced by the controls.

    Conclusion

    Yet, apparently, it is not clear on how stakeholders can reach this goal. Investors provide essential rental housing, but tenants are increasingly suffering due to unaffordable housing. Proposals like utilizing city funds in assisting property owners and expanding exemptions from rent control reflect efforts toward a compromise, though any solution is likely to be difficult in a proposition where needs and interest are often in conflict. Proposition 33 describes the desperate effort of California to balance between affordable and available housing.

  • Top 5 Neighborhoods for Rental Investments in San Diego

    Top 5 Neighborhoods for Rental Investments in San Diego

    Kay Takeaways

    • San Diego’s strong economy, coastal lifestyle, and high rental demand make it a prime market for investors in California.
    • Top neighborhoods like Downtown, Pacific Beach, Encinitas, Carlsbad, and La Mesa each offer unique advantages, from luxury rentals to family-friendly communities.
    • Investors can maximize returns by aligning their strategy with each neighborhood’s strengths, ensuring both stable rental income and long-term growth potential.

    From vibrant urban surroundings to the quiet, serene coastal towns, there is diversity in the neighborhood offerings available in San Diego for the savvy real estate investor. In this blog, we will explore the top five neighborhoods in this prized real estate investment market of San Diego, ensuring great returns on your investment property and high rental income.

    Why invest in San diego?

    San Diego real estate investments offer many advantages which attract real estate investors. San Diego has a good economy that is associated with such diversity as technology, bio-technology, tourism, and defense and also offers a constant demand for rental properties and high rental income for rental property owners. 

    With great weather, lovely beaches, cultural places, and high community involvement, San Diego is an attractive market to invest in real estate. Furthermore, the city’s ongoing development projects and infrastructure improvements signal strong long-term growth potential, leading to strong rental income. A variety of neighborhoods cater to different investment strategies, from luxury high-rises downtown to family-friendly suburbs. 

    San Diego combines economic stability, a good quality of life, and opportunities for steady rental income make it the prime area for investment properties.

    1. Downtown San Diego

    Downtown serves as the vibrant heart of San Diego, offering a dynamic urban lifestyle that creates quite an appeal among a huge base of tenants. 

    Here’s why it’s a top choice for investment properties:

    • High demand: Close to major employers, entertainment facilities, and public transport assures continuous interest from tenants and an opportunity for steady rental income.
    • Variety of Properties. From high-rise luxury to historic loft buildings, there are a wide variety of properties to choose from.
    • Improvement Ongoing: Neighborhood appeal and property values are boosted by continual revitalization projects.

    Investment opportunities in this area present excellent rental income with long-term growth.

    Downtown San Diego

    2. Pacific Beach

    Pacific Beach is known for its lively atmosphere and beautiful beaches, making the area a magnet for both residents and tourists. Some of the key factors that make Pacific Beach properties attractive for rental investments include:

    • High Rental Rates: Beachfront properties command premium rental prices, offering property owners maximum rental income.
    • Young Professional and Student Market: The great demand associated with the consistent inflow of students and young professionals makes it a good tenant base.
    • Tourism Appeal: Mostly visited by tourists, Pacific Beach offers an opportunity for short-term renting to increase buyers’ rental income.

    High demand combined with lucrative rental prices makes Pacific Beach a front runner for San Diego investment properties.

    Pacific Beach

    3. Encinitas

    The city of Encinitas, located in northern San Diego County, fuses small-town charm with coastal beauty. Here are some reasons Encinitas attracts rental investment property buyers:

    • High Demand: It is one of the more desirable coastal cities and will therefore draw a constant flow of tenants.
    • Affluent Demographics: Residents with high-income jobs offer steady rental income.
    • Cultural and Recreational Appeal: A diverse arts scene, an abundance of parks, and known surf locations make Encinitas highly desirable.

    Investment properties in Encinitas offer a secure, profitable business rental market with potential for long-term growth and steady rental income.

    4. Carlsbad

    Carlsbad is a lovely coastal community with excellent schools and a strong business climate. Some of the reasons for purchasing an investment property in Carlsbad include:

    • Strong Rental Market: Attractive amenities and proximity to major employers drive steady demand and steady rental income.
    • Economic Growth: A strong economy with growth in technology, holding many headquarters of various corporations.
    • Quality of Life: Top-rated schools, beautiful beaches, and plenty of recreational activities make this an attractive rental area to a very diversified group of renters.

    A powerful combination of qualities makes Carlsbad one of the top in the line candidates for rental property investments: economic stability and high quality of life.

    5. La Mesa

    Also known as the “Jewel of the Hills,” La Mesa offers small-town charm paired with easy access to San Diego. Here’s what makes La Mesa an exceptional area to purchase an investment property:

    • Proximity to San Diego: It is only a few miles from the heart of San Diego, making almost all the amenities in the city and the employment centers very accessible to renters.
    • Community Atmosphere: La Mesa boasts a small-town feel with a lively downtown area and community events, making it one of the most desirable places to live.
    • Steady Rental Demand: A mix of families, young professionals, and retirees ensures a broad and stable tenant base.

    What this means for investment property owners is that there is a stable source of rental income, and the possibility of appreciation does exist in La Mesa.

    La Mesa

    Conclusion

    San Diego offers a wealth of opportunities for rental property investors, with neighborhoods like Pacific Beach, Encinitas, Carlsbad, and La Mesa—all neighborhoods that have their very own accelerants. Knowing how to match the strengths of such communities with your investment strategy will help drive smart decisions in growing your rental income, and expanding your portfolio for long-term success.

    Do you own a property in San Diego, CA? Let us help you with your property management!